IT STARTS HERE: Wilmington Launches New Branding Campaign

Below is a press release from the Town of Wilmington:

WILMINGTON, MA — Conveniently located north of Boston, Wilmington is a destination for growing businesses and families. The “It Starts Here” branding campaign was developed in 2022 in partnership with the Wilmington Economic Development Committee and Town administration to raise awareness of all that Wilmington, MA has to offer. The Town invites those looking for a new corporate headquarters, a small business venture, or a place to start a family.

Tradition. Community. Innovation. Opportunity. It all starts here.

To find out more about the campaign and to be involved, please visit the new website:

This branding and marketing effort was a direct result of the Town’s Local Rapid Recovery Plan (LRRP) that was completed in 2021 through the Massachusetts Local Rapid Recovery Plan grant program. The LRRP outlines initiatives that the Town can undertake to combat the economic impacts of COVID-19. A survey of local businesses was undertaken during the LRRP process and one of the top responses to how the Town could offer support was through a shared marketing campaign. The “It Starts Here” campaign website provides businesses with social media templates and other marketing materials that can be customized for their use.

Current and prospective businesses are encouraged to visit the “It Starts Here” website and contact the Department of Planning & Conservation at 978-658-8238 or for more information.

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