Below is a press release from AHF Products:
MOUNTVILLE, PA — AHF Products announced its acquisition of certain assets of Parterre Flooring Systems. Parterre has serviced the commercial flooring market for more than 30 years with an extensive product portfolio, impeccable design capabilities and an elite brand, all of which will strengthen AHF Products’ position in resilient flooring solutions, the company said in a press release earlier this month.
According to AHF, the addition of the Parterre brand along with its product line and sales representatives and agents will enable AHF Products to further accelerate commercial growth through its strong specifier team that will leverage the broad AHF Products and Parterre product portfolios, strategically positioning AHF to better serve the complete needs of its customers. AHF Products said it expects the addition of the Parterre brand and products to extend its reach in the commercial resilient flooring category, including the healthcare, education, corporate and hospitality sectors.
“We have the best stable of brands in the industry with Bruce, Hartco, Robbins, LM Flooring and now Parterre. Our legacy has always been leadership in hardwood flooring, and this past year, we entered the vinyl market with six rigid core collections as well as the brand-new Hartco Contract commercial line, geared toward the Main Street market. Our ongoing commitment is to create products that bring more value to our channel partners, across categories,” said Brian Carson, president and CEO, AHF Products. “When we look to vertically integrate and buy assets, we want to buy the best, and that’s what we did with Parterre branded products. It’s a brand built on quality, design and service, and we have exciting investment opportunities to further accelerate growth for our partners.”
Hartco Contract was AHF’s first step into the commercial resilient market, and now sees a new opportunity with Parterre to accelerate this entry, explained Carson exclusively to FCW. He added, “While the commercial business was down overall in 2020, we want to be well positioned when the market turns. This is a longer view investment for us. Looking ahead, the market will begin to find its strength and we will maximize our opportunities. We will have a great product portfolio for A&D customers. We aim to invest, and we aim to grow right out of the box.”
And Parterre’s former CEO and AHF team member, Ralph Grogan, told FCW it believes its business could grow faster as a part of a large portfolio of flooring products and with an owner that could provide a higher level of investment, R&D and expertise. “The flooring market in commercial, especially in LVT, is very competitive, and now we can give customers more options, across categories, to grow existing business and get into areas we have not been in before. We are thrilled to be a part of this next chapter for AHF Products and lead the commercial innovation and expansion arm for the company,” he said.
“We are thrilled to be a part of this next chapter for AHF Products and help lead the commercial innovation and expansion arm for AHF,” Grogan continued, as per the original press release. “The innovative Parterre product designs, along with the A&D community relationships, will add breadth to AHF, and we look forward to engaging with the strong customer base and rapid growth initiatives to further expand the Parterre brand reach. The Parterre customers get the best of both worlds — seamless continuity with growth opportunity.”
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