WILMINGTON, MA — Last August, Habit Burger Grill announced it would be opening a drive-thru location in Wilmington — in the new retail plaza being built at 196 Ballardvale Street — across the street from Target.
The California-based Habit Burger Grill has 265 restaurants in 12 states, but its Wilmington location will be the first in New England.
Habit Burger Grill is expanding into Massachusetts and New Hampshire after inking a 7-store development agreement with Adam Quinn, Chief Operating Officer of Heidi Burgers LLC.
Quinn, a Dunkin Donuts franchisee who owns six of the locations in town, has 15 years of experience in the quick service restaurant industry. He plans on opening Habit locations throughout Middlesex County and Essex County, with the first location planned for Wilmington.
Last week, the Wilmington Planning Board held a public hearing to approve a special sign permit for the restaurant, which will allow for signs to be placed on both the back and front of the building.
This week, the Wilmington Board of Selectmen is set to approve a common victualer license request from Quinn, a license required to operate the restaurant.
“We are excited to bring the hand-crafted-to-order quality and value of The Habit’s chargrilled burgers, sandwiches and salads to the Bay State and beyond,” said Quinn in a statement. “We know consumers will fall in love with The Habit Burger Grill in the same way my wife and I did.”
“Massachusetts and New Hampshire are burger strongholds, and we are eager to see Heidi Burgers bring our chargrilled style of food and focus on customer service to this area. We’ve met few operators who have as much passion for the way we do business as Adam Quinn. We look forward to his team’s success in these communities,” added Russ Bendel, President and CEO of The Habit Restaurants.
According to a press release from the company, the Habit Burger Grill is “a burger-centric, fast casual restaurant concept that specializes in preparing fresh, made-to-order chargrilled burgers and handcrafted sandwiches featuring USDA choice sirloin steak, grilled chicken, and sushi-grade ahi tuna cooked over an open flame.”
The restaurant also features fresh made-to-order salads; popular sides — onion rings, sweet potato fries, french fries, and tempura green beans; and tasty shakes and malts.
The restaurant was named as having the “Best Tasting Burger in America” in 2014 by Consumers Report. In 2019, the restaurant was named the winner of USA Today’s 10 Favorite Regional Fast-Food Chains.
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