WILMINGTON, MA — Habit Burger Grill announced this week it will be opening in Wilmington — in the new retail plaza being built at 196 Ballardvale Street — across the street from Target.
Never heard of this popular burger joint? The California-based Habit Burger Grill has 265 restaurants in 12 states, but none in New England… until its Wilmington location opens in the spring of 2020.
Habit Burger Grill is expanding into Massachusetts and New Hampshire after inking a 7-store development agreement with Adam Quinn, Chief Operating Officer of Heidi Burgers LLC.
Quinn, a Dunkin Donuts franchisee who owns six of the locations in town, has 15 years of experience in the quick service restaurant industry. Quinn has repeatedly given back to the Wilmington community, including a recent $5,000 donation to Wilmington Public Schools.
Quinn will open Habit locations in Middlesex County and Essex County, with the first location planned for Wilmington.
“I knew I wanted to partner with The Habit when I met the leadership team. I was impressed with their focus on operational execution, the guest experience and metrics-based decision making,” said Adam Quinn, Chief Operating Officer at Heidi Burgers in a statement. “We are excited to bring the hand-crafted-to-order quality and value of The Habit’s chargrilled burgers, sandwiches and salads to the Bay State and beyond. We know consumers will fall in love with The Habit Burger Grill in the same way my wife and I did.”
“Massachusetts and New Hampshire are burger strongholds, and we are eager to see Heidi Burgers bring our chargrilled style of food and focus on customer service to this area. We’ve met few operators who have as much passion for the way we do business as Adam Quinn. We look forward to his team’s success in these communities,” added Russ Bendel, President and CEO of The Habit Restaurants.
According to a press release from the company, the Habit Burger Grill — currently celebrating its 50th anniversary – is “a burger-centric, fast casual restaurant concept that specializes in preparing fresh, made-to-order chargrilled burgers and handcrafted sandwiches featuring USDA choice sirloin steak, grilled chicken, and sushi-grade ahi tuna cooked over an open flame.”
The restaurant also features fresh made-to-order salads; popular sides — onion rings, sweet potato fries, french fries, and tempura green beans; and tasty shakes and malts.
The restaurant was named as having the “Best Tasting Burger in America” in 2014 by Consumers Report. Just this year, the restaurant was named the winner of USA Today’s 10 Favorite Regional Fast-Food Chains.
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