BUSINESS BRIEF: Wilmington’s UniFirst Wins APEX Award for Publication Excellence For Uniform Rental Catalog

WILMINGTON, MA — UniFirst Corporation, a North American leader in providing customized work uniform programs, corporate attire, and facility service products, has won a 2018 APEX Award of Excellence for the cover design of the company’s 2018 Uniform Rental Catalog.

In its 30th year, APEX awards recognize extraordinary work by professional communicators. The awards are based on excellence in editorial content, graphic design, and overall communications. The annual program attracts work from businesses throughout the United States, with more than 1,400 entries in this year’s competition.

“We are extremely proud to receive the APEX Award for the cover design of our rental catalog,” says Adam Soreff, UniFirst director of marketing and communications. “UniFirst’s marketing department is fortunate to have a very talented team of in-house graphic designers that produces top-notch work. Our uniform rental catalog is often the first introduction of our business to potential customers, so careful attention to a quality design that truly represents our business is critical.”

UniFirst’s winning entry in the “Design & Illustration—Covers” category highlighted many features of its 2018 catalog cover design, including creative use of white space, bright colors, geometric shapes and angles—all of which contributed to its overall contemporary feel.

“Very few catalogs pay necessary attention to the importance of the cover,” says Ken Turturo, executive editor of Communications Concepts, Inc., sponsor of the APEX Awards. “More is not always ‘better,’ and covers designed with the intent of showing a company’s entire product line often fail to achieve the goal—getting the customer inside the catalog! Here is where UniFirst excels. With a simple design, UniFirst conveys the bright color options in its products, provides photos of four items representative of their inventory, and places it all in an airy, open layout with just enough white space to enhance the appeal to its customers.”

View the 2018 Uniform Rental Catalog, or to get a copy of the catalog, contact a UniFirst representative at 800-367-8187.

(NOTE: The above press release is from UniFirst.)

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