WILMINGTON, MA — Wilmington Memorial Library Director Tina Stewart was recently in front of the Board of Selectmen to provide an update on the library’s activities:
Public Relations Awards. The library received three public relations awards at the Massachusetts Library Association Conference in May — 1st place for its library ambassador t-shirt, 1st place for its website, and 3rd place for its teacher email newsletter. The ambassador t-shirt, designed by 2017 Wilmington Good Guy Becky McGrath, has a logo with recognizable buildings of Wilmington, imposed on a book, with the tag line, “Behind every great community is a great library.” The new user-friendly and mobie-friendly website, launched in February 2016, was the brainchild of library staff, particularly Technology Librarian Brad McKenna, and contracted marketing company Tomo360, owned by Wilmington resident Susu Wong. The teacher newsletter, created by Children’s Librarian Barbara Raab, is sent periodically to elementary school teachers to inform them about all of the library’s services and programs available to teachers and students.
Most Loved Library in Merrimack Valley. The library was recently named ‘The Most Loved Library in the Merrimack Valley’ by Hulafrog, a website and online email newsletter for parents about events for kids. “We were delighted to receive this award,” noted Stewart.
Summer Reading Success. More than 1,000 children in Wilmington have signed up for the library’s summer reading program to date. “Our goal is to keep kids reading all summer long to make sure their literacy skills don’t fall behind and they’re reading for [the start of school].”
Increasing Visibility In The Community. The library recently held Story Times at Silver Lake Beach and Yentile Farm Recreational Facility, as well as dodegeball and Quidditich for teens at Yentile Farm. The library has a Story Time scheduled at the Wilmington Farmers Market on Sunday, July 30 at 10am. “We’ve been taking advantage of some great spots in town to do some programming,” said Stewart. “We’re turning outward more and increasing our visibility in the community.”
End-of-Summer Bash. The library’s 2nd Annual Summer Bash will be held on Thursday, August 10, from 5pm to 7:30pm, on the Swain Green. The event will include food trucks, live music and entertainment, games for kids, and a balloon artist.
Mass Memories Road Show. The library has organized a Mass Memories Road Show on Saturday, September 30, from 10am to 3pm, in the Wilmington High School cafeteria. This statewide history project, run by UMass Boston, documents people, places and events by digitizing photographers to create a photographic history of the town. Anyone who has lived, works or gone to school in Wilmington is invited. You can can bring 1-3 photos (print or digital) that best tells your Wilmington story. Photos will be scanned and returned to you. You then have the option to being filmed to explain your photos. Your images will be achieved online by the Mass Memories Roadshow, which will be linked to the library’s website. “We’re really pleased to have this come to Wilmington,” said Stewart, who thanked the project’s more than a dozen community partners, as well as lead organizer Assistant Director Charlotte Wood.
Customer Service Satisfaction Survey. The library has a brief three-question customer service survey. “We’ve been pleased with the results…. mostly positive comments,” said Stewart. “We love hearing the good stuff, but we also want to hear the negative stuff so we can continue to improve.”
Selectmen & Town Manager React
“Thank you for emphasizing the importance of reading for our children. I’m excited to hear that 1,000 kids have already signed up. That’s terrific,” responded Selectman Greg Bendel. “I also appreciate the diverse offerings for both children and adults. You and your staff are the best in the business.”
“Congratulations on the awards,” added Selectman Kevin Caira. “I think the Memories Roadshow is going to be a huge success.”
“Congratulations on winning the best library in the Merrimack Valley area. That’s a reflection on you, your staff, and the entire town,” noted Selectman Mike McCoy. “I hear nothing but great things about the library. It’s a great place.”
“The library is one of the reasons that Wilmington is one of the best towns to live in,” chimed in Selectman Ed Loud. “Thank you to you and your staff for being the best. We really appreciate everything you do for us.”
“It’s no surprise that you’ve won those awards,” said Selectman Chair Mike Champoux. “You’ve revealed how and why you’re keeping libraries releveant, important and valuable in the community. Thank you for adding value to our community.”
“I’ve been consistently impressed with Tina’s leadership and her staff, who are always on the cutting edge of library services,” added Town Manager Jeff Hull. “The library is clearly more than a repository for books. It is, for example, a a place for meetings to take place, a connection with the community, and a conduit for many community groups. It’s a very good arrangement.”
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