DALLAS, TX — Associa Founder, Chairman and Chief Executive Officer John Carona recently went undercover to share in the day to day experiences of his front line employees at his community management firm. The goal was to take the pulse of his employees as the company works to transform the community management industry.
His adventure was featured on the hit series “Undercover Boss,” with the episode first airing Friday, May 5 at 8pm ET/PT on the CBS Television Network.
Carona’s undercover identity was a far cry from the button down environment of the home office. Disguised as “Charlie Lucas”, Carona traded his suit and tie for Hawaiian shirts, khakis and a radical change in hair style. But the opportunity to get an unbiased view from his employees was worth it.
“This was a once in a lifetime opportunity to see the company through the eyes of our employees,” noted Carona, who worked undercover with maintenance technicians, as a concierge, and as a compliance inspector. “What I found was a diverse, talented group of people who embody our value of family spirit.”
While the experience was overwhelmingly positive, it was not without its challenges. “Since I started this company more than 37 years ago, I have done just about every job,” he observed. “But you forget how physically and mentally demanding some of these jobs are. What impressed me was the dedication each of these employees brought to the job every day.”
In addition to rewarding the employees who worked side by side with him, Carona was inspired by the experience to continue to invest in the company’s transformation and more importantly, its employees.
“At Associa, we strongly believe that if we take good care of our employees, they will take good care of our clients,” he concluded. “My time undercover has affirmed that view and we will continue to keep our employees front and center as we evolve and grow.”
One of the employees Carona came into contact with while “undercover” was Wilmington resident Jack Holloway, who works as a maintenance technician at a residential community in Woburn managed by Associa.
Holloway took Carona through some of his routine maintenance tasks, including leaf blowing, pressure washing and fence building.
Carona admired Holloway’s work ethic and called him a “good man” who cares about his job, saying you can’t ask for anymore in an employee.
After the “boss reveal,” Carona again thanked Holloway for his service to the company and rewarded him with a $25,000 bonus. (Holloway used the money, in part, to buy his wife a new car.) Holloway also received some much needed new maintenance equipment and the promise of additional manpower when requested.
When not working for Associa, Holloway donates his time to the Town of Wilmington as a volunteer member of the Permanent Building Committee, High School Building Committee and Facilities Master Plan Committee.
Watch the episode for free on CBS.com HERE.
Don’t have time to watch the whole thing? One of Jack’s big scenes can be viewed in the preview clip below:
Delivering unsurpassed association management services to communities since 1979, Associa leads the industry operating more than 180 branch offices across North America. The firm and employs 10,000 team members dedicated to serving nearly five million residents who are part of the Associa family. With unrivaled industry expertise, safeguarded finances and trailblazing innovation, Associa provides solutions designed to help communities achieve their vision. To learn more go to http://www.associaonline.com.
About Undercover Boss
Undercover Boss is a two-time Emmy Award-winning reality series that follows high-level executives as they slip anonymously into the rank-and-file of their own organizations. Each week, a different leader will sacrifice the comfort of their corner office for an undercover mission to examine the inner workings of their operation.
(NOTE: Much of the above — anything not in blue — is from a press release from Associa via GlobalNewswire.)
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