Wilmington’s Foley Releases New Edition of Business Transformation Book

WILMINGTON, MA — John Foley Jr., president and CEO/CMO of interlinkONE and Grow Socially and notable industry consultant, has released a new edition of his book, “Business Transformation: A New Path to Profit for the Printing Industry,” from his “Business Transformation” series, which focuses on the printing industry and how print service providers can streamline their services to achieve sustainable long-term success.

Generously underwritten and printed by Canon U.S.A., Foley’s strategic and intuitive guide to transformation examines fundamental topics that printers must consider in order to transform their organization. Topics include building a business plan, infrastructure considerations, configuring new personnel models, promoting brand awareness through social media, and above all else, marketing new services to current and prospective clients.

Foley will be attending the 2016 Epicomm Experience Annual Conference in Savannah, Ga., where he will sign complimentary copies of the new edition of his book for conference attendees, courtesy of Canon U.S.A., on Tuesday, May 17 from 5:15-6:15 p.m. during the Happy Hour event in the Vendor Showcase. Foley will also present “20 Marketing Innovations and Ideas in 30 Minutes,” joined by Frances Cicogna from Canon U.S.A., during the Annual Meeting and Town Hall Luncheon on Wednesday, May 18 from 12-1:30 p.m.

Ranked number 15 in Forbes’ Top 50 Most Influential CMOs on Social Media, Foley has a proven track record for helping print service providers transform and adapt their businesses in a constantly evolving environment. In this latest book, as well as through the consulting work he does, he demonstrates the importance of expanding a business model beyond traditional print services, by adding new services and technologies that enhance communications to better serve the customer. John Foley Jr. is regarded as one of the most knowledgeable influencers when it comes to successful business transformations for organizations nationwide.

Purchase John’s other books in the “Business Transformation” series or “Untethered Marketing” on JohnFoleyJr.com.

AwarenessHUB’s cloud-based suite leverages data science to rapidly model and score the profiles and signals across the social web. The result is segmented lists of individuals who can be hyper-targeted for 1-to-1 social marketing programs resulting in a tremendous lift in qualified leads, pipeline and sales conversions. Past and present customers include leading brands and Fortune 50 companies. AwarenessHUB allows users to centrally manage all social accounts to listen and respond to customers in real-time, while engaging prospects with targeted content, all from a single platform. The platform provides insight into where potential and existing customers are online, what interests them most and the ability to better interact and engage them to drive revenue growth.

About interlinkONE

interlinkONE, founded by Foley in 1996, provides complex communications management software to industries including graphic communications (print and direct mail), fulfillment, in-plant facilities, insurance, and financial services. interlinkONE is also the parent company of Grow Socially, founded by Foley in 2010, which is a marketing solutions company with a mission to boost sales for organizations through lead generating activities including inbound and content marketing, social media, and print mediums. Grow Socially provides strategic plans, content marketing solutions, website development, and business transformation consulting to help organizations get on a path to marketing success.

(NOTE: The above press release is from interlinkONE.)

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