Below is a press release from Wilmington-based BCG Connect:
WILMINGTON, MA — On May 4, BCG Connect, a direct marketing company based in Wilmington, stepped up as a sponsor for the second year to support Project Bread’s 57th Walk for Hunger. The one-day community event raised over $1 million and counting to support the leading statewide food security organization’s approach to ensure food access for all children and families in Massachusetts.
The Walk for Hunger, Project Bread’s flagship community fundraiser, brought together a diverse community dedicated to ensuring food security across the state. The event took place on Sunday, May 4 beginning at 9 a.m. and featured family-friendly activities, food and entertainment. This year’s Walk continued its commitment to accessibility with a fully paved route, accommodations for mobility devices, and the presence of ASL interpreters and multilingual staff.
“It is becoming more and more difficult for people to afford enough to eat,” says Erin McAleer, President & CEO of Project Bread. “One in 5 families with kids are worried about where their next meal will come from. The Walk for Hunger is our opportunity to make an immediate difference in the lives of thousands of our neighbors. Companies like BCG Connect are what make The Walk for Hunger such a powerful event. Together, as a community, we’re making sure people can access food with dignity and choice each day.”
BCG Connect helps nonprofit organizations and educational institutions reach their fundraising goals by creating and producing direct marketing campaigns and projects. Assisting their clients with the planning, writing, design, print, mail and email of projects, the company produces projects ranging from annual appeals and stewardship outreach to annual reports and event marketing communications. Since 2023, BCG Connect has been a direct mail partner for Project Bread, helping with the nonprofit’s print marketing materials, from annual reports and seasonal appeals to this year’s promotional Walk for Hunger materials.
“Building and sustaining partnerships is a core belief for our organization,” says Dan Noonan, President of BCG Connect. “We value the relationship we have with the Project Bread team and are proud to be an active partner in the organization’s important work. There’s value in the local connection with our clients here in the New England area. It’s especially meaningful when we can help organizations fulfill their missions close to home in our own communities.”
Beginning in 1969 as the first pledge walk in the nation, money raised from The Walk for Hunger is critical to fund systemic change for hunger relief. Project Bread launched the joint-fundraising Commonwealth Program in 2019. In 2024, 39 nonprofits raised more than $228,000 to support their own programs for statewide food security.
Fundraising for the Walk for Hunger will continue through the summer, already surpassing this year’s goal of $1 million. Visit www.projectbread.org/walk to donate or start a personal fundraiser to support this ongoing mission.
People experiencing food insecurity should call Project Bread’s FoodSource Hotline (1-800-645-8333), which provides confidential, free assistance getting connected to a variety of food resources in 180 languages and for the hearing impaired. Counselors can pre-screen families and help them to apply for SNAP. Learn more at projectbread.org/get-help.
About Project Bread
Project Bread is the leading statewide food security organization in Massachusetts. Beginning in 1969 with the first Walk for Hunger, the nonprofit focuses on driving systemic change to ensure people of all ages have reliable access to healthy food. Project Bread works collaboratively across sectors to create innovative solutions to end hunger and improve lives across the Commonwealth. For more information, visit: www.projectbread.org.
About BCG Connect
BCG Connect is a passionate team dedicated to helping fundraising professionals bring their big ideas to life through creative, personalized direct marketing. For more than 20 years, academic and nonprofit organizations have chosen BCG Connect as their preferred partner to plan and execute targeted direct mail and multichannel marketing programs that engage donors and constituents. To learn more, visit: www.bcgconnect.com.
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