(NOTE: Burger King is located at 280 Lowell Street in Wilmington.)
MIAMI, FL — BURGER KING restaurants and the CHEETOS brand have collaborated for the first time to introduce new Mac n’ Cheetos, making for a very cheesy summer. The new snack mashup is a portable combination of creamy mac n’ cheese covered with crispy CHEETOS flavor. Mac n’ Cheetos are a tasty reimagination of classic mac n’ cheese that the CHEETOS brand and BURGER KING restaurants boldly dare to offer, starting June 27 for a limited time at participating restaurants.
For anyone who ever wished they could eat warm mac n’ cheese like they do a bag of chips, Mac n’ Cheetos make the previously unthinkable a reality. Now with this cheesy treat, everyone can snack on-the-go whether en route to the beach or during a summer road trip.
“Mac n’ Cheetos are a doubly cheesy combination of warm mac n’ cheese covered with that crispy CHEETOS flavor everyone loves,” said Axel Schwan, Executive Vice President and Global Chief Marketing Officer, for the BURGER KING brand. “No one understands snacking better than CHEETOS, and our expertise at BURGER KING restaurants’ is serving guests on the go, so it just made sense that we come together to reinvent this favorite food like it’s never been done before.”
“Mac n’ Cheetos is a Dangerously Cheesy re-imagination of mac n’ cheese,” said Roberto Rios, Chief Marketing Officer, PepsiCo Foodservice. “The BURGER KING brand was the perfect partner to bring this delicious and portable snack to life for lovers of cheese all around and our fans.”
Mac n’ Cheetos come in an order of five pieces at the recommended price of $2.49 and will be available for a limited time at participating BURGER KING restaurants.
About Burger King
Founded in 1954, the BURGER KING brand is the second largest fast food hamburger chain in the world. The original HOME OF THE WHOPPER, the BURGER KING system operates more than 14,000 locations in approximately 100 countries and U.S. territories. Almost 100 percent of BURGER KING restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. The BURGER KING brand is owned by Restaurant Brands International Inc., one of the world’s largest quick service restaurant companies with more than $23 billion in system sales and over 19,000 restaurants. To learn more about the BURGER KING brand, please visit the BURGER KING brand website at http://www.bk.com or follow us on Facebook, Twitter and Instagram.
About Cheetos
CHEETOS is one of many Frito-Lay brands in North America – the $14 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at the corporate website, http://www.fritolay.com, the Snack Chat blog, http://www.snacks.com and on Twitter at http://www.twitter.com/fritolay. Learn more about Cheetos by visiting http://www.facebook.com/Cheetos.
(NOTE: The above press release is from Burger King.)
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