READING, MA – Reading Cooperative Bank recently received first place for Overall Brand Campaign from New England Financial Marketing Association. The award recognized the complete rebrand launched by Reading Cooperative Bank in January 2015. The rebrand honors RCB’s 130-year history as a cooperative bank and reinforces its community character. The new logo, colors and tagline reflect the Bank’s dynamic spirit, while recognizing its past. Included in the logo is an array of vibrant dots, symbolizing diversity, community and collaboration, which forms a house shape inspired by Parker Tavern – a nod to both the Bank’s Reading roots, as well as to its original mission of helping “every man to own a home.”
“We are so excited to be recognized for all the hard work that was put in to the rebrand campaign. We have received great feedback from customers on the rebrand, and it is equally nice to be recognized by your industry for your hard work,” said RCB Vice President/Director of Marketing, Shanna Cahalane.
The New England Financial Marketing Association (NEFMA) is a professional association for financial marketing executives from banks and credit unions throughout New England. For more than 40 years, NEFMA has provided opportunities for the personal and professional development of its members through educational meetings and networking opportunities.
About Reading Cooperative Bank
Reading Cooperative Bank is a depositor owned co-operative founded in 1886. This community-centric North Shore financial service provider has offices in Reading, Wilmington (2), North Reading, Woburn, Andover, Burlington, Reading Memorial High School and an online branch at http://www.readingcoop.com.
(NOTE: The above press release is from Reading Cooperative Bank.)
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